Fairtrade is an alternative approach to conventional trade and is based on a partnership between producers and consumers. When farmers can sell on Fairtrade terms, it provides them with a better deal and improved terms of trade. This allows them the opportunity to improve their lives and plan for their future. Fairtrade offers consumers a powerful way to reduce poverty through their every day shopping.
Fair Trade Certified
When a product carries the FAIRTRADE Mark it means the producers and traders have met Fairtrade Standards. The Fair Trade Certified Standards are designed to address the imbalance of power in trading relationships, unstable markets and the injustices of conventional trade.
The FairTrade mark is a a globally recognized symbols of the international Fairtrade system. When you buy products with any of the FAIRTRADE Marks, you support farmers and workers as they improve their lives and their communities. Products bearing these Marks meet the internationally-agreed social, environmental and economic Fairtrade Standards. The FAIRTRADE Marks are registered trademarks owned and licensed by Fairtrade International.