Green Label is a way of branding in which companies adopt best practices to differentiate products and services in order to take advantage of the growing global movement towards social and environmental sustainability. Green Eco Labels and Green Stickers are labeling systems meant to create trust with consumers. Consumers that pursue a green lifestyle are looking for products and services that are environmentally friendly, ecologically responsible, help protect the environment, and that sustain natural resources. Going green is a personal choice which contributes towards the betterment of planet earth and to make it a better place for future generations to come.
Green labels are a form of sustainability measurement and brand differentiation directed at consumers, and are intended to make it easier for buyers to distinguish what products are really eco friendly. Some green labels quantify environmental pollution or energy consumption, while others assert compliance with a set of practices or minimum requirements for sustainability or reduction of harm to the environment.
Green certification is a verification process put in place by many NGO’s as a checks and balance measure against fake ecolabels that don’t adhere to minimum social and environmental standards for sustainability. Consumers need to be able to trust a green label or the value of going green will be eroded for all manufacturers. The highest green label trust levels are achieved through recognized government certification programs. These eco label programs comply with social and environmental ISO global standards, and are often referred to as Fair Trade Certification.
Social and Environmental Standards
There are many eco labelling schemes, including the International Organisation for Standardisation (ISO), whose purpose is to encourage the purchase of “greener” products and services which are good for the environment. Social and environmental standards include improved recyclability, reduced packaging, greater durability, products made with higher recycled content, and level of biodegradable after final disposal. Eco friendly means being earth friendly and environmentally responsible.
The criteria includes:
- Fair prices for farmers and decent working and living conditions for workers.
- Direct trade with farmers, bypassing middlemen.
- Free association of workers and co-ops, with structures for democratic decision-making.
- Access to capital.
- Sustainable agricultural practices including restricted use of agrochemicals.