Floriculture is a $30 billion per year industry, with Europe and North America as the leading markets for cut flowers. The flower industry is a global and dynamic industry, facing constant challenges, the biggest being the perishable nature of the product. Historically centers of flower production where close to markets and flower farms were abundant in the United States, as well as in Europe. But the early 1970’s began a trend of moving flower growing to countries where year-round climatic conditions are more favorable and where labor costs are lower. This move resulted in developing countries such as Colombia, Kenya, Ecuador, and Ethiopia becoming the new major centers of production.
With the increased growth of offshore flower production floral industry standards never ending changes . With growth the floriculture industry has grown susceptible to criticism about working conditions and the environmental impact of flower farming. The use and regulation of chemical fertilizers, pesticides, water use, and labor conditions, have all come into scrutiny, creating a need for third party certification and verification gave birth to eco flowers. As a response to the emergence of a large number of social and environmental standards flower growers began to adopt best practices in sustainable farming.
- Floral Industry